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berkel unexpected custom
berkel unexpected custom

DIGITAL

1998 - 2018

Binary code, html code, Java code...

Tough the lettering of this last artwork recalls the mechanical typewriter, it does belong to an era when the act of writing is moving away from paper.
The 2.0 revolution is a theme falls flat from a visual - if not chromatic - point of view: it represents an anthropological involution, or at least an existential discoloration.

The low life, to say it with Arbasino.
No human element on sight.

What we see is the behind the scenes, the inside of a new artificial world: the programming code behind the World Wide Web, the circuits inside the plastic box ...

"I HAVE THE SIM CARD, THEREFORE I AM".
To be or not to be digital? The sheer physicality of an instrument such as the slicer is covered with immaterial symbols.

Meat and disincarnation, material reality and virtual reality.
The digital machine, laid bare, will never have the aesthetic nobility of the expressionist robot in Metropolis, the charm of the "fake Maria" in the Yoshiwara brothel.

Matrix is another film. "The Matrix is everywhere.
It is all around us.
Even now, in this very room.
You can see it when you look out your window or when you turn on your television".

If it's anywhere then it's nowhere.
At least visually speaking.
And the colors become holographic too.

Technique:
metallic aluminum, 999 silver leaf inserts, transparent colors on glass windows, holographic metal flakes.

berkel unexpected custom berkel unexpected custom berkel unexpected custom




UNEXPECTED CUSTOM

A group of artists, architects, designers, art historians, writers and all of kinds of intellectuals came together over a decade ago to create the Unexpected-Custom brand.

Since then the atelier has drawn from their many skills. Incorporating over half a century of research and international success, new ideas are passionately produced by combining the creativeness of the young artists and the experience of the older masters.

Under the "UC" trademark you can find works from the simplest decorations to the most complex creations providing a visual and personal experience full of emotion, allusions and memories.

Like the contents of a manifesto of Viennese Secessionist art the creations come to life surprising the viewer with their high technical quality but also cultural ideas that vibrate due to these strong linkages between different disciplines of human knowledge.

BERKEL

After over 100 years, Berkel still means perfection, reliability, innovation, and durability.

A set of values handed down with pride and shared every day with those who step into this world.

Because Berkel is not just a trademark, it’s a lifestyle, a passion.

It’s dedication to elegance and quality.

Berkel is love for all things beautiful and unique.

The elegance of its shapes, the harmony of movement, the brightness of its blade: Berkel is a true design icon.

Subject to imitation as the most renowned luxury brands, Berkel brings all the charm of his history.

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PHOTOGALLERY




CONTACTS



UNEXPECTED CUSTOM

+39 340 54.16.159

info@unexpected-custom.com

www.unexpected-custom.com

BERKEL

+39 0331 21.43.11

info@berkelinternational.com

www.theberkelworld.com